New World

FY24 was a strong year for New World as we maintained our focus on delivering our customer promise of fair value everyday for our customers, while also delivering inspiring solutions and awesome experiences. This was recognised by Canstar Blue’s “Most Satisfied Customers” Award.

We know the cost of living remains a key concern for customers, so we maintained our focus on Everyday Low Pricing, with over 1,200 items locked in at low prices that lasts.

We once again partnered with City Missions and local food banks to give back to local communities through our Family2Family initiative in April 2023. North Island customers donated more than 15,500 bags, and New World donated $250,000 nationwide.

Year-round, our local stores continued to assist people in need through food rescue partnerships and donations to schools and other community groups.

Highlighting the ways we deliver value beyond price, we captured the essence of the New World brand through ‘Find Your Wonderful’, which showcases our role as New Zealand’s ‘feel good supermarket’ with friendly teams, quality stores and the freshest food.

We also delivered our fifth continuity campaign, with nearly 530,000 pieces of MasterChef cookware redeemed in the North Island alone – the first time such a campaign has been run over winter.

Such initiatives helped deliver strong overall Customer Promises Tracker (CPT) results showing customer feedback at 76.5, up from 75.4 in FY23.

Our CPT result for fair value everyday was a record high too, at 73.9 – suggesting we are delivering meaningful value to New World customers. 

Clubcard scan rates closed the year at 59.7% of all shops – a two-year high and up 4.4% on the year before.

Priorities for the year ahead include continuing to deliver fair value everyday, showcasing what differentiates New World, and driving long-term customer loyalty.

Marcus and Alex Te Brake with their children at New World Long Bay