FY24 was a resounding success for Four Square, including the opening of six new local stores.

Our grocers stood up in the face of severe inflation and continued to provide value for their local communities, focusing heavily on improving customers’ experience in-store through initiatives like increasing our fresh food offering, continual refurbishment, and an improved range at great prices.

FY24 heralded Four Square’s return to national TV after an 18-year hiatus, with our "King's Feast" commercial. Its history-meets-present day theme aimed to rekindle affection for our iconic brand, by emphasising the brand’s local reach. “King's Feast” was a notable comeback after the classic "How Convenient" ads of 2002, and has since won the 2023 Kantar Supreme Ad Impact Award.

A key opportunity in FY24 was strengthening Four Square's position in fresh food and convenience, while also redefining in-store environment with a new store format.

By continuing to roll out new and refurbished stores across the North Island, alongside keeping up the great local service that is at our heart, we were able to keep growing the Four Square brand and adding value in convenience to our customers, despite the challenges posed by inflation.

Our dedication to our customer promises of everyday essentials, fresh faves and local service is keeping the brand heading in the right direction, and seeing a strong uptake of our modernised small format stores and fast meal solutions to make life easier for customers.

Some of our top highlights also included the removal of plastic bags from our produce sections and holding butter prices for 43 consecutive weeks to ensure our customers could keep getting this essential.

Against this backdrop, we improved our brand metrics and customer sentiment, including a substantial 23-point leap in customer-centric measures according to Kantar’s Customer Leadership Index.

In FY25, we have a wide range of activities in train to celebrate our iconic Four Square brand’s 100-year milestone on 4 July 2024, kicking off with a very special partnership with Six60.

We’ll also be opening a new store at Opunake in Taranaki.