Liquorland had another record year in FY24, expanding its network to 173 stores nationwide.

Spirits remained our largest category, followed by beer, RTDs, and wine. While we grew in all categories during the year, we started to see the impact of inflation driving cost increases across the board, and in the last quarter of FY24 we experienced limited volume growth in spirits.

Customer trends in traditional liquor retail continued to see greater demand for the ‘better for you’ options: lower sugar, lower carbs, and lower alcohol categories being the go-to for many customers.

We converted 11 West Auckland Licencing Trust stores to Liquorland. This Trust relationship is a “first in 50 years” initiative driven by a successful trial of the Liquorland brand in the West Auckland licencing trust area. This trial proved the strength of the brand and commercial opportunities for the West Auckland Licencing Trust so this addition to Liquorland stores now means it’s the largest revenue retailer in the traditional liquor sector.

The Liquorland brand remains in great shape with the highest equity score of any liquor specialty retailer in New Zealand, and twice that of any other traditional liquor retailer. After the successful launch of our retail media screens, development of our social media platforms and strong digital campaigns, we’ve seen an increase in customer engagement and look forward to continuing providing customers with great options in the year ahead.