Liquorland continues to go from strength to strength. Our network is now up to 143 stores nationwide and for the first time in 50 years we have a presence in the West Auckland area through a partnership agreement with the Trusts. It’s a move that’s been a long time in the planning, where we have converted three of their existing stores to a Liquorland and opened a brand-new store – all of which are already proving to be a hit with local customers.

We’re pleased with our strong financial performance, but the number we are most proud of this year is our customer satisfaction score of 90% for FY22, showing that our customers have been happy with the way we’ve adapted to serve them through these trying times.


Five ways we were here for customers in FY22

  1. We continued to adapt to COVID-19 restrictions and offered multiple ways for customers to shop safely with us, including online, click and collect, walk up to the door only, or physically distanced in-store.
  2. We made good progress on moving towards paperless mailers and improving our digital communications.
  3. Our growing range of “better for me” product helps customers keep making healthy and responsible choices without compromising on taste.
  4. We continued to invest in our webstore for a better customer shopping experience.
  5. Our marketing campaigns are getting strong engagement and resonating well with customers, such as our 40th Birthday Campaign which connected us with thousands of new customers.